NASIR YOUSUFI
SRINAGAR: As the valley witness bumper production of milk over the past years, the dairy farmers have taken to production of nature based home made dairy products. Be it curd, butter, ghee or cheese, the demand for these home preparations trends in urban Kashmir.
Equipped with two large canes, a man juggles door to door early morning in a distant village of South Kashmir. Most of the households scattered over a picturesque hamlet at Ladhu in south Kashmir’s Pulwama produce surplus milk. Ghulam Mohammad Lone , a middle aged milk vendor from adjacent locality regularly collects the surplus yield from the village. Lone does not resell the raw milk but he uses it to make paneer for the market. Lone says, He has found a new line to earn a livelihood.
Lately hundreds of dairy farmers are engaged in the production of homemade dairy products in the valley. Owing to the increased demand coupled with surplus yield, dairy farmers find extra cash in homemade milk products.
While demand for dairy produce across the country is growing, the price of milk and allied products across Jammu and Kashmir is also picking up. Seeing the grass greener, many farmers across the valley have taken to the produc-tion of homemade dairy products to capitalize on the increased demand.
Thirty kilometers away from Lone’s home, 45 year old Abdul Ahad Bhat pushes curd laden bicycle through subur-ban Srinagar. Every day, the old aged Bhat , flaunting a trimmed grey beard paddles twice through the lanes and by lanes in Ishber and Shalimar. While on the evenings, he purchases loads of raw milk from the households, Bhat spends the whole mornings in supplying the ‘Zamdud’ or curd to the market.
My single daughter and an elderly wife spend hours together to process the days collection. After boiling the milk for hours together, they distribute milk among ‘ vaer’ or earthen matka of different sizes and 15 litre buckets. After adding a pinch of ferment, the pots are left overnight to get the curd, says the septuagenarian.
Five year back, I used to sell raw milk in the market. But as the competition increased due to surging production, I switched to curd making. There is a good demand for curd. I sell about 100 units of curd packed pots every day, says Bhat, while delivering the value added milk to roadside eatery adjacent to a famous tourist spot, Mughal garden Shalimar.
The contribution of the dairying sector to the national income is invaluable. This sector helps in increasing the crop production by providing the drag power, organic manure and cash income on a regular basis,” said the experts. Ex-perts also say that it is very easy to produce milk in a green land like Kashmir.
Not too far from Shalimar , Mohmmad Aslam Khatana a middle aged man from Dara village has taken to the pro-duction of Ghee. Located in the foothills of Mahdev mountain peak, the remotest village in the Srinagar has good population of livestock. Area supplies hundreds of liters of milk to urban areas every day. Seeing the surplus sup-ply, like many others, Aslam has taken to the making of Desi ghee.
The increased level of health consciousness gradually creates a demand for the nature based food, the demand for homemade dairy products gets the boost.
A large number of customers prefer the home made dairy products. I usually sell the stock of homemade curd and butter within an hour in the morning. There is a growing demand for these dairy products. People often ask for these products. However, I can cater to few given the limited stock I get from a local dairy farmer. In particular, there is a dearth of desi ghee and butter in the market.
Towards the north, in Odina village of Bandipora, middle aged , Shakeela along with her husband , Mohammad Jaf-far Bhat runs a successful business of Cheese making. Within a few years, the family produces about a 300 kilograms of Cheese every day from hundreds of litres of surplus milk collected from cattle rearing households in the nearby villages. Like Shakeela, there are many dairy farmers who are taking to newer means of value addition to their pro-duce in the market.
“Jammu and Kashmir is producing 70 lakh litres of milk per day, also strengthening the public private partnerships, besides this Kashmir alone is producing 40 lakh litres of milk per day,” says Ms Purnima Mittal, Director Animal Husbandry Department Kashmir.she said Kashmir alone produces 40 lakh while as Jammu produces 30 lakh litres, respectively.